Participants in my workshops, my friends and my family all know that I the first to admit that I am not the brightest bulb in the chandelier. There are gaps in my analyses, holes in my logic and challenges to my theory, not to mention dilemmas with my own practice; let me acknowledge that right now. Since I know that, its my obligation to call forth those whose thinking and actions are more powerful, significant or substantive than my own. Since my Youth Marketing Blogs Tangent #3 I’ve become marginally consumed (yes, pun) with digesting as much information as I can about that topic. Some of you may know this is just a continuation of earlier work. Anyhow, here are some recent finds:

In The Corporate Assault on Youth: Commercialism, Exploitation, and the End of Innocence, editor Deron Boyles compiles more than a dozen essays examing how youth marketers are disintegrating our social fabric by pretending to serve the greater good. Pow! Its really a primer on how, where, why and when young people are targeted, and without demeaning youth or promoting patriarchial protectionism, the authors clearly demand change.

Commercial Childhood, or to ‘Serve’ Kids” – In their blog called “Puerile Phsyche” Meade has one post that takes apart the popular consumerism message, eating up the youth marketers’ targeting of children with a Marx-centered analysis acknowledging the broad influences of adultism on young people today.

Reel Grrls – A youth-driven media literacy organization based in Seattle, my friend and ally Adrienne Wiley-Thomas has been on their board for several years. Along with many groups across the U.S., Reel Grrls teaches young women the truth about what the media is selling them; different is the fact that they center their works on with pro-feminist messages. I like their focus, and everytime I see any of their productions I’m blown away.
All of this is to say that I appreciate the work of the people I know, admire, and otherwise want to learn from. These are some of the places where my best thinking occurs- in reading, watching, and otherwise absorbing the work of others. Keep up the hard work, please!
Written by Adam Fletcher, this article was originally posted to Learn more at!