Introducing Personal Engagement

Want to change the world? Change yourself.

There is a missing piece in most civic engagement and community engagement initiatives. Most well-meaning practitioners come storming into programming intending to teach folks about issues, engage them in actions, and move forward to change the world.

  • In schools, parent engagement coordinators focus on connecting parents with teachers or committees they can support. 
  • In nonprofits, youth engagement workers dive into connecting young people with social change action. 
  • In business, community engagement coordinators want to connecting consumers with their brands. 

While none of these are inherently wrong, they are all flawed.

Social engagement of any kind requires that people connect with something outside of themselves, true, and that’s what all of these approaches focus on. But another key element is missing: Before connecting to something outside ourselves, we need to connect to within ourselves.

We all need to become personally engaged before we can become socially engaged.

My work with thousands of young people and adults over the last decade has shown me that personal engagement happens when people have a sustained connection to something inside of themselves.

This is different from social engagement, which is when people have a sustained connection to someone or something outside of themselves. Social engagement includes our campaigns for civic engagement, school engagement, voter engagement, worker engagement, and environmental engagement. However, all these forms of social engagement, no matter how effective they appear, are missing something: I have to be engaged within myself in order to be engaged outside of myself.

That is true of everyone. Whenever we appear to succeed in engaging people outside of themselves without first making sure they’re engaged within themselves, we actually fail. Every program for engagement needs to address the broader role of engagement in a person’s life in order to create that sustaining factor of the connection. Without sustainable connections engagement does not happen.

How are you engaged in yourself?

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Personal Engagement Tip Sheets by Adam Fletcher
Personal Engagement Tip Sheets by Adam Fletcher

2 responses to “Introducing Personal Engagement”

  1. Let me be honored to so make the first comment. You so write and have the IT skills that will someday see that “seed” grow. Look forward to learn what that internation scope is all about.Keep on blogging, the trasfer of your knowledge and insights for sure in wanted and needed here in the SF Bay Area.


  2. I think you’ve hit the nail right smack dab on the head here:

    “I have to be engaged within myself in order to be engaged outside of myself.”

    It shocks me again and again to see people completely disengaged with their own inner shelves trying to engage externally. It’s like trying to build a house on sand instead of rock. We both know which foundation will be the one standing after a storm.


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