Youth Marketing Blogs Tangent #3

In my continuing saga to rid the world of the crass commercialization of youth and the marketing of homogeneity, I would like to bring your attention back to YPulse. As some of you remember from my other forays into this conversation, I’ve got beef with people who sell youth, sell to youth, and promote theContinue reading “Youth Marketing Blogs Tangent #3”

Young People as Enviable

This is post 2 of 5 exploring popular perceptions of young people today. Marketers have spent more than a half century trying to convince consumers to buy the image of youth being a perfect time, filled with frivolity and carelessness. Literature portrays an idyllic time of life that is airy, unassuming and light. Pop musicContinue reading “Young People as Enviable”