In 2011, the City of Cheney Parks and Recreation Department wanted to take their community-wide coalition building activities to the next level. Weighing national interest in working in this small college city, they selected Adam Fletcher through a competitive bidding process to develop the Let’s Move, Cheney Five-Year Strategic Plan.
Faced with an epidemic of childhood obesity in their city, Cheney leaders gathered together to address the issue through a community-wide initiative focused on transforming systems, cultures, and attitudes towards health and wellness in the city. However, after a year of working together, diverse perspectives revealed the need for an outside facilitator who could establish middle ground and build consensus on moving forward.
Focusing on creating a comprehensive long-range plan, Adam’s contract included creating a performance measurement tool, a community engagement plan, an action plan, a fundraising plan, an annual evaluation plan, and a sustainability plan as part of the effort. He conducted almost 100 key informant interviews; facilitated group feedback sessions; and devised the final copy for the plan. Additionally, Adam also facilitated a community-wide meeting with more than 70 participants to deliver the plan.
Project Resources Created by Adam
As a consultant to the national nonprofit Action For Healthy Kids from 2008 to 2010, Adam Fletcher coordinated a statewide youth-led action program in Washington state focused on youth improving nutrition and physical activities in K-12 schools.
Providing training, technical assistance and program support for 12 high school teams based around the state, Adam’s leadership in this two-year project included a variety of actitivies. They included social media management with more than 1,000 messages in 22 months; two dozen student-created school advertising campaigns; administering $20,000 in grant funds, and other efforts focused on building the ability of local schools to engage students in healthy lifestyles. The national organization also contracted Adam to write a proposal for a national youth advisory board, and to provide speeches at state and national events. Students Taking Charge culminated with student-led events in several communities. For his leadership in this program, Adam was awarded the “Healthy School Champion” award from National Action for Healthy Kids by former U.S. Surgeon General David Satcher.
“Adam has many skills that offer him a diversity in many areas of education, health/wellness education, school health systems, and youth development. He is also skilled with providing professional development to school and afterschool staff. His style is more interactive; and his style is as a facilitator that guides the learning process instead of telling you what you should know. The content of his trainings have been applicable with strategies that allow the learner to make adjustments for their own instructional or leadership style.” – Racie McKee, Action for Healthy Kids Project Director at Omak School District