In 2011, the City of Cheney Parks and Recreation Department wanted to take their community-wide coalition building activities to the next level. Weighing national interest in working in this small college city, they selected Adam Fletcher through a competitive bidding process to develop the Let’s Move, Cheney Five-Year Strategic Plan.

 

Challenge

Faced with an epidemic of childhood obesity in their city, Cheney leaders gathered together to address the issue through a community-wide initiative focused on transforming systems, cultures, and attitudes towards health and wellness in the city. However, after a year of working together, diverse perspectives revealed the need for an outside facilitator who could establish middle ground and build consensus on moving forward.

 

Solutions

Focusing on creating a comprehensive long-range plan, Adam’s contract included creating a performance measurement tool, a community engagement plan, an action plan, a fundraising plan, an annual evaluation plan, and a sustainability plan as part of the effort. He conducted almost 100 key informant interviews; facilitated group feedback sessions; and devised the final copy for the plan. Additionally, Adam also facilitated a community-wide meeting with more than 70 participants to deliver the plan.

 

Project Resources Created by Adam

 


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Published by Adam

For almost two decades, Adam F. C. Fletcher has led international outreach focused on engaging people successfully. Working with thousands of youth-serving nonprofits, K-12 schools, government agencies, international NGOs and other organizations around the world, his work spans the fields of education, public health, economic development and social services, and includes professional development, public speaking, publishing, social media and more. He founded the Freechild Institute for Youth Engagement, SoundOut and CommonAction, as well as writing more than 50 publications and 500 articles. He has also established 150-plus community empowerment projects.

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